Thursday, November 30, 2006

Know Your Rights

Recently a subscriber sent the following:

"I have been looking for some good quality 'How -To' ebooks to give away or sell. My problem is I am still confused about all the different 'Rights'. I was wondering if you might write an article explaining all the types of resale rights and what they are."


Well this seemed like a simple request since I figured all the types of resale rights would be defined online. And even though I thought I knew the correct definitions I immediately did some searches on a couple of the "big" search engines just to make sure.

Also since most of us who are in the business of reselling are also affiliates I thought I'd go ahead and include the definition of affiliate marketing.

The following definitions are from

"Affiliate marketing typically refers to this Electronic commerce version of the traditional agent/referral fee sales channel concept. An e-commerce affiliate is a website which links back to an e-commerce site such as When the readers of the website click on the link, they are connected to the e-tailer and if they purchase something the affiliate receives a small payment (depending upon the e-commerce site policies), usually a percentage of the money the customer spends."

***** SIDE NOTE *****
There have been a few new twists to affiliate marketing since this definition was written. Affiliates can now sign up for programs where they earn a set amount for click-throughs (AdSense type ads) and sign-ups ("Death of Internet Marketing Report".)

Also, depending on the site you become an affiliate for you may earn anywhere from 1% - 100% of the money spent. However, if you must send traffic to a web page through a link that was given to you then you are doing affiliate marketing and are not a reseller even if you make 100% of the money.
***** END SIDE NOTE *****

"A reseller is a company or individual that purchases goods or services with the intention of onselling them rather than consuming or using them."

***** SIDE NOTE *****
Although this is a good definition many of us reselling services and products also use or at least try-out the service or product before we sell it. And sometimes we even buy the product or service with the intention of using it first and then start selling it later because it's a good product that can help others.
***** END NOTE *****

Now before we get to the actual definitions of the different types of resell rights you must know that these are general definitions. Many resale products come with a license that define exactly what rights are included. And when the rights are explained in some file that is included in the resale package those are the rights you have and should follow.

Normal Resell Rights"Normal resell rights mean that after you buy the item you will be allowed to sell it to your customers."Master Resell Rights"On the other hand, when you acquire master resell rights, not only you can sell it to your customers, but your customers also have the rights to sell it and pass on the resell rights."

Branding Rights
I couldn't find a definition for this 1 so I'll include mine.

Branding rights means that you have the right to put your information within the product. This information is usually restricted to your name and website or your affiliate links.
You do not have the right to change the content and to ensure that you won't, you are either given a copy of the product with your information included or you're given a tool that will only allow you to change those things that are allowed to be changed.

Private Label Rights"Private label products or services are typically those manufactured or provided by one company for offer under another company's brand."
"The concept has recently been extended to written text. The web is now awash with articles known either as 'Private Label Articles' or 'PLR (private label rights) Articles'. These are bought and sold in large volumes in order to quickly populate websites to attract traffic from search engines. The articles are presented as though created specifically for the site concerned. There is also now software available to automatically generate unique permutations of these articles."

***** SIDE NOTE *****
When you have private label rights for an article, report, e-book, web page, etc. it means you have the right to put your name on it as if you were the one who created it. You also have the right to make changes to it before you put your name on it.
***** END SIDE NOTE *****

Give Away Rights
A product with give away rights means you can give the product away without requiring someone to pay for it. Now some products will come with both give away and resale rights while others may say they must be given away and can not be sold. A product that can not be sold can be used as an gift when someone signs up for your list and as a bonus for another product since you are not requesting payment for that particular product.

Now you'll notice that none of the above definitions except the 1 for give away rights include any information about pricing, bonuses, membership sites or auction sites. That's because those things are pretty much up to the reseller unless a license has been included that defines exactly what the reseller can and can not do. Some licenses will state a recommended price while others may state a minimum price. Some licenses will not mention it being used as a bonus while others will state that it can or can not be used as one and others will state that a minimum price must be paid for the main product before it can be given as a bonus. The same is true about membership sites. Some products can be included, some can't and some say it must be a paid membership site. Most older products don't mention auction sites however because action sites have become a popular place to "advertise" ebooks most newer products with licenses don't allow you to place the product on auction site.

***** SIDE NOTE *****
The primary reasons for not allowing products to be placed on auction sites are:

  1. It devalues the product because there are no quantity limits on ebooks.
  2. Auction sites are popular with those who are actually selling bootlegged products. (They either don't have any right to sell the product or they are violating the license agreement.)

***** END SIDE NOTE *****

1 last thing about resale rights products. Many resale rights products now require you to register your product before you start selling it and can revoke your resale license if you don't.

Although there are several types of resale rights understanding the general and most popular definitions of them isn't too difficult:

  • Resale Rights - sell product
  • Master Resale Rights - sell product and resale rights
  • Branding Rights - include some of your information in product before you sell or give away but don't change content
  • Private Label Rights - include your information and can change content before you sell or give away
  • Give Away Rights - product can or must be given away free of charge

The really important thing is -
If a product comes with information defining your resale rights - no mater which term they've used - then you must use that information as your guide when you sell or give away the product.

To Your Success,

Tuesday, November 28, 2006

How To Make Your Tables Stand Out

How To Make Your Tables Stand Out

One of the things you've got to love about having a website is wondering how your site will view in the many browsers that are available. And if you're like me you probably check your site using your browser and only check how it looks in 1 or 2 others occasionally.

But the 1 thing I've noticed in checking my sites is that tables, primarily the borders of the table, don't view the same way across all browsers. And because I don't know how to write CSS code the only way I knew to fix the problem was to either remove the borders or use borders that were close to what I was trying to do.

For example, if I was trying to get a table with a red border, depending on the browser I'd see:



Well yesterday I found a way to fix the border color problem without using CSS

To make colored borders for your tables that will look the same on Internet Explorer and FireFox (the 2 most popular browsers) all you have to do is:

  1. Create your table.
  2. Define the background for your table to be the color you want for the table's border.
  3. Define the border size for your table to be 0.
  4. Use the "cellspacing" attribute for your table to determine the border size.
  5. Change the background for the cells of your table to be the color you want.

Here's the code for the table holding the tip title and if you're using FireFox you'll notice that it has a "nice" red border:

<table border="0" cellpadding="10"
cellspacing="3" width="390" id="AutoNumber7" bgcolor="#FF0000">
<td width="80%" bgcolor="#FFFFCC">
<p align="center">
<b>How To Make Your
Tables Stand Out</b></td>

And this is what the above code means in English:

  1. Define a table with:
    border size of 0
    cellpadding of 10 (that's the empty space around the content
    cellspacing of 3 (that sets the size of the border seen)
    width of 390 (this one is in pixels but you can use percentages)
    id is the table's name bgcolor of #FF0000 (background is red)
  2. is the first table row
  3. Next we define the column as: width of 80% of the table cell background color of #FFFFCC (that's light yellow)
  4. Formatted the cell's content.
  5. Ended the column, row and table definitions.

The above is an example of a single celled table but you can use this method to define tables with multiple rows and columns to get a nice border around your table and each of the cells.

Now if you're using an HTML editor like FrontPage to create your web pages you will have to do some HTML editing to make your border show up because many HTML editors insert some code and you'll have to remove it in order to see your border.

So after you've created your table and cells check the line that defines the table. It's the line that starts <table ...

If you see code similar to this:

style="border-collapse: collapse" bordercolor="#111111"

you'll need to remove it.

Using the above method to define your tables and cells can help make your site look the same for many web browsers. So give it a try.

To Your Success,

Thursday, November 16, 2006

It's Easy To Get Confused

Over the last few days I've been getting a lot of email about a new report "The Death of Internet Marketing." And before that there was the report "The Death of AdSense."

And these types of reports aren't new. A couple of years ago many were proclaiming that "Email Marketing Is Dead" and "Popups Don't Work."

But as you know, email marketing isn't dead and many, in fact most of the well-known names of internet marketing still use some form of popup. If either of these things didn't work do you think people like Mike Filsaime, Jim Edwards, Yanik Silver, Ewen Chia and Doug Champigny would waste their time with them?

You also know that AdSense is not really dead - it's now just harder to use spam sites and and ads to make money with it.

So why do people write these types of reports and make these statements?

Well there are many reasons and here are the 2 biggest:
  1. They capture your attention and get you to do something (usually sign up on their list).
  2. They often provide you with good information about how the internet is changing.

Are these reports worth reading?

In many cases they are worth reading. Not because the headline is absolutely 100% true but because they provide some information on how things are changing.

Now last night I skimmed "The Death of Internet Marketing"
report and can tell you that much of the information in it is valid. However, does the author of the report think internet marketing is really dead or dying? No - he is pointing out how some of the latest trends in internet marketing that we've seen over the last few months have made it harder for everyone, even the "big names of internet marketing" to make sales. According to the author he wrote the report because, "I really wanted to address problems in our industry." ... "But most importantly, I wanted to open your mind to new things and trends coming that will save your Internet Marketing Business. I do feel that people that continue to play this game with the old rules will find their online careers cut short and short lived."

So far for every change that has occurred in internet marketing there have been at least 1 or more ways for the ethical internet marketer to adapt and survive. You know email marketing isn't dead even with the spam filters, complaints and laws because legitimate business people have adapted and use methods that will get their mail through most of the time. As for popups - sure the old style is blocked but now there are many other methods to get that added message up. Is AdSense dead - of course not. It's just been changed to try to make it more appealing to those doing a search. And internet marketing? Again quoting from the report on it's death, "To every door that closes, another door opens. So Internet Marketing is not dead."

So the next time you read a statement about how something is dead or doesn't work don't be confused. Just remember, the internet is constantly changing. There are new laws being written, more laws being enforced and new technologies being made available all the time. And it's because of all these things that what worked 5 or 10 years ago or even 5 to 10 months ago may not work today but there are ways for the legitimate online business
person to survive and grow.

To Your Success,

Thursday, November 09, 2006

Stop Losing Visitors To Your Site

Last week 1 of my favorite subscribers, Gaida from, asked the question: "How do i do a redirect...?"

It seems that many of her site visitors were going to "reports" rather than "Reports" and she was losing visitors to the famous "404 Error Page." Remember, capitalization does count in file names.

Because Gaida was an active subscriber long before I wrote the tip, "6 Ways To Re-Direct Your Web Page To Another Page" and she forgot and because you may have either forgotten or not been reading the newsletter in June, 2005 this tip is 1 of those inside the members' area.

When you read the archived tip you'll see that the 6th method includes the links to 2 free tools you can use to create the re-direction code for you.

Oh, you want a fresh piece of advice and not be sent off to read an archived tip?

Then how about this?

2 Good Reasons To Use Redirect Links
  1. To hide your affiliate links in email advertising.

    It's a well know fact that many people will not click an affiliate link that looks like an affiliate link and some of those who do will chop off your affiliate information just to keep you from getting paid. Some will even replace your affiliate info with their own.

  2. To send site visitors who misspell your page address to the right place on your site.

    If you have a page that has something unusual in it's spelling like
    * capital letters, hyphens, numbers or abbreviated words,
    * a file name with possible different spellings for the same word or
    * a name with some common misspellingsthen create some redirect links.

Remember, you don't want to lose visitors to a "404 Error Page" because every visitor you lose means you've lost another potential customer or subscriber and a simple redirect link may be all it takes.

To Your Success,

Friday, November 03, 2006

Reoccurring Income Without A Membership Site?

Have you noticed that every few weeks a new "hot" product that reveals how to make the "most" money gets launched?

It looks like today ClickBank is the way to go. But just a little while back it was AdSense and before that it was membership sites.

Now none of these methods are new and they are all good ways to produce income. And there are many other ways to make money online like selling for other affiliate programs, selling your own products, reselling other peoples' products and having affiliates.

But, of all the ways to earn money on the web, do you know which ones will get you reoccurring income? (Reoccurring income in this tip is defined as additional income without any or without very much additional work or expense on your part.)

The answer is and you better sit down for this 1 -

All of them!

You read it right - You can earn reoccurring income from your 1 time sales pages. But ...

There are 4 important actions you must do to make it happen.

To earn reoccurring income from a single-sale sales page you must:

  1. Have a good sales page that is working.
  2. Have a list.
  3. Be getting new list members regularly.

And the 4th action - the 1 you're probably not doing is:

  • Add a new message into your autoresponder series telling new subscribers about your sales page. New subscribers that you didn't have when you broadcasted your message to your list haven't read your message or seen your page, so tell them about it too.

Do you want to put in a message for every sales letter you broadcast to your list? Probably not. But for those sales pages that work well you should add a message.

Should the message be the same as it was when you broadcasted it? It depends on what you said. If you've included something that wouldn't be appropriate in 6 months then you'll have to modify the message. And if your sending them off to look at a product your promoting as an affiliate you'll need to verify that the product is still available every once in awhile.

Will the sales be as regular as monthly membership dues? No, monthly due payments are usually paid on pre-set days and your messages will be getting delivered depending on when your new list members sign-up. So rather than get a payment on the same day of every month, you'll be getting unexpected payments. (Don't know about you but I like unexpected income.)

How much time and money does this cost when compared to maintaining a membership site or using a PPC like AdSence? Umm, let's see, writing and adding 1 message and then leaving it alone compared to adding new content to a site every month or adding funds to a PPC account every week or month. That's a hard 1 so I'll let you figure it out.

Are reoccurring sales (those sales that don't require much additional work or money) possible if you don't own or promote a membership site? Yes, and they are another good reason to build your list.

To Your Success,