And these types of reports aren't new. A couple of years ago many were proclaiming that "Email Marketing Is Dead" and "Popups Don't Work."
But as you know, email marketing isn't dead and many, in fact most of the well-known names of internet marketing still use some form of popup. If either of these things didn't work do you think people like Mike Filsaime, Jim Edwards, Yanik Silver, Ewen Chia and Doug Champigny would waste their time with them?
You also know that AdSense is not really dead - it's now just harder to use spam sites and and ads to make money with it.
So why do people write these types of reports and make these statements?
Well there are many reasons and here are the 2 biggest:
- They capture your attention and get you to do something (usually sign up on their list).
- They often provide you with good information about how the internet is changing.
Are these reports worth reading?
In many cases they are worth reading. Not because the headline is absolutely 100% true but because they provide some information on how things are changing.
Now last night I skimmed "The Death of Internet Marketing"
report and can tell you that much of the information in it is valid. However, does the author of the report think internet marketing is really dead or dying? No - he is pointing out how some of the latest trends in internet marketing that we've seen over the last few months have made it harder for everyone, even the "big names of internet marketing" to make sales. According to the author he wrote the report because, "I really wanted to address problems in our industry." ... "But most importantly, I wanted to open your mind to new things and trends coming that will save your Internet Marketing Business. I do feel that people that continue to play this game with the old rules will find their online careers cut short and short lived."
So far for every change that has occurred in internet marketing there have been at least 1 or more ways for the ethical internet marketer to adapt and survive. You know email marketing isn't dead even with the spam filters, complaints and laws because legitimate business people have adapted and use methods that will get their mail through most of the time. As for popups - sure the old style is blocked but now there are many other methods to get that added message up. Is AdSense dead - of course not. It's just been changed to try to make it more appealing to those doing a search. And internet marketing? Again quoting from the report on it's death, "To every door that closes, another door opens. So Internet Marketing is not dead."
So the next time you read a statement about how something is dead or doesn't work don't be confused. Just remember, the internet is constantly changing. There are new laws being written, more laws being enforced and new technologies being made available all the time. And it's because of all these things that what worked 5 or 10 years ago or even 5 to 10 months ago may not work today but there are ways for the legitimate online business
person to survive and grow.
To Your Success,
Susan
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