Recently I was reading a fellow internet marketer's blog on list building and found the comments much more interesting than the posted article.
You see, while the article gave some very good information, was well written and gave enough information for the seasoned online marketer, it had a few major problems.
These 4 problems were explained in the first 10 comments:
Thanks for the tutorial. But I am just a beginner. Most of the terms you used are strange to me. Can you explain.-----
Thank you for the lesson. I think I am too old to get up the courage to have a go.
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A good article, but seems it came earlier than it should have been.
Creating a good report is beyond the capacity of many like me. A sales/squeeze page requires explanation of obtaining HTML code for opt-in form from the autoresponder.
Hitting the subscribers with an attractive OTO doesn’t look as simple as you mentioned. Please explain as to how to go about this OTO particularly creating it in the first place?
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I am also new and just getting started and funds are limited. I think this would be great for those of you who have the money and experience to do such a report.. But I am having trouble getting started. I don’t have a clue how to even start a report. But I am willing to try
To recap - the problems these readers had were:
Not understanding the terms.
Not having the courage to start.
Not knowing how to do some of the basics.
Limited funds.
Think only those going into internet marketing have these problems? Well maybe, but I doubt it.
You see...
Almost every niche market has terms unique to that niche.
Doing anything new and different for the first time requires some courage. Starting an online business, buying a car, playing your first game of golf or even making your first online purchase require some courage.
Every niche has some basic information required before moving on to the next level.
Limited funds - that's everyone's problem unless you've targeted the "endless money supply" market.
Can you solve all these problems for 100% of those in your targeted niche? Probably not.
But you can...
Use terms most people understand and define those that may be new to the majority of your niche.
Offer encouragement and reassurance to those who may be doing this the first time.
Even when your target market is for the experienced, be prepared to give or offer something for those who have no experience.
Only give and offer those things your targeted niche can afford and really use.
As you work your niche market, it's easy to forget about the problems listed above. But remember, you had to learn a lot to become the 'expert' and those looking to you for information and help don't know everything you've had to learn. So give those in your targeted niche a break and try to solve as many of these problems for them as you can.
To Your Success,
Susan
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Tags: niche marketing, target market, target niche, marketing, internet marketing
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