Internet Marketing Tip From FriendsWhoCare: No Website, No List, No Product

When I started my online business in 2002 1 of the most popular and effective headlines for business opportunities was "You don't need a website, a list or even a product to ...". And guess what. That headline is still 1 of the most popular and effective ones used to get people to join things.

Now back in 2002 when I was first starting out that headline was true just like it is today. However there is 1 thing this no product, list or product headline doesn't tell you and not knowing this 1 thing is why most people using only free affiliate and opportunity web pages fail.

And the 1 thing is...

If you don't have any of these things you will have to either:

Know how to effectively use and have enough money to use the pay-per-click advertising services that allow affiliate and business opportunity pages or
Know how to use free social networking sites like blogs, MySpace or Squidoo effectively or
Know how get traffic through forums or large classified ad sites or
Know how to write effective articles and submit them to article directories or
Know how to get others to drive traffic to your sales or opportunity page using partnerships or list building services.

And why do you need to know how to do 1 or more of these things effectively?

Because you need to get traffic to your free page just like those who own their own websites.

The only differences are that you have fewer choices on how to get that traffic and less bargaining power when it comes to making partnerships. (There is 1 other difference and that is you'll have a smaller conversion rate from the traffic you do get because you didn't have a chance to do any pre-selling.)

Now most people fall for the "No..." headline because it makes it sound like making money online is free and easy. But it's not.

If it's free - It's not easy!

If it's easy - It's not free!

And since most don't have the "big bucks" to make it easy, they go the free way.

Now there's nothing wrong with going the "free" way. It just takes more time and work and less anonymity.

And while most are willing to put in the time and work they choose to remain anonymous. They want to be a nameless person offering a fantastic product or opportunity that no one can refuse. They spend hours submitting free classifieds and surfing the traffic exchange programs and may even spend a few dollars on ezine ads.

And what do they get for all this work?

Very little or nothing.

To be successful online you need a name. And you need your name to be recognized by others as someone who is knowledgeable and trustworthy.

Spending all your time writing and sending anonymous ads for generic free affiliate and opportunity pages won't make you successful. You need to join into the global web community by offering good information with your name on it. Post to your community pages, submit articles, participate in forums, comment on blogs, anything! But get your name out in front of as many people as you can, as often as you can so it's recognized as someone who should be listened to.

Yes, it's true. To be successful online you do not need a website. You do not need a list. And you definitely don't need to have your own product. But you do need a name. It's after your name is recognized and you are trusted as a person who knows what they're talking about and offers good advice that your business will start becoming successful.

To Your Success,
Susan

P.S. You have 2 opportunities every month and 1 opportunity every week to get some name recognition in the FriendsWhoCare Newsletter. Are you using any of them?

P.P.S. What do you think about this tip? Please leave a comment.