Important Disclaimer- Please Read This : The following information is not intended to provide any type of professional advice nor diagnostic service. If you have any concerns about AD/HD or other health issues, please consult a qualified health care professional in your community. |
Last week I listed 12 symptoms of ADD/ADHD and included Terry Matlen's, MSW, ACSW statement that, "All adults have some symptoms of ADHD."
Because your site visitors may have some of these symptoms today I'll discuss 5 of them and some of the methods used by online marketers to overcome them.
- Distractibility - When someone visits your web page they may have a lot on their mind or other things going on around them so you need to put things on your page to keep their attention. The use of color, graphics, surveys, lists, audio and video are some of the methods used by online marketers to keep the attention of those reading their page.
- Impulsivity - Most of your page viewers are not looking for something to buy or a place to sign up when they arrive at your web site and you need to use this symptom to your advantage. While you don't want to lie to them and you should only make true statements, you need to use the "Wow!" factor to have them do what you want. Making bold statements about what your offer can do for them, showing testimonials and offering samples or demos are 3 of the methods used by online marketers.
- Inattention - You've heard you need to grab your page visitor's attention in the first 5 seconds but in addition you must keep their attention. Possible ways to keep the attention of your visitor are graphics, sub-headlines for page sections and telling an interesting story or joke. Also, the content on your page needs to be like a personal conversation... not like a page from a school book. Instant or time-delayed audio and pop-ups, peel-away ads and ribbon ads are also used to grab the attention of your visitor.
- Difficulty staying on task - While you may not think this symptom can affect how your visitor reacts to your web page, it does. If you make it difficult for someone to perform the task you desire, most won't do it. Making your payment buttons easy to find, giving easy to understand directions and displaying reminders when a disjoint task like confirming an email request for double opt-in are ways to help your visitor do what you want and do it correctly.
- Irritability - When you work online you'll eventually be contacted by someone who gets irritable and down-right rude because they think you've done something wrong - even when you haven't. When this happens the best way to deal with this type of person to to keep the old business motto, "The customer is always right - even when they're wrong" in your mind. Be quick and polite with your response and stay calm. Don't show them that you can be just as irritable and rude. Instead, show them that they have misjudged you with your fast and courteous response.
To be a successful online marketer you need to understand that many who visit your web site display some of the symptoms of ADD/ADHD. And because of this you need to design your web pages, write your content and respond to complaints in a way that will overcome your visitors symptoms.
This ends our 3 part series where we discussed who has ADD/ADHD symptoms in part 1, how you as the site owner must learn to recognize when you have a symptom and know some techniques to overcome it in part 2 and some of the symptoms your site visitors may have and some methods online marketers use to overcome these symptoms in part 3.
To Your Success,
Susan
P.S. If you have any additional suggestions to help us overcome any of these behaviors please feel free to leave a comment.
Tags: internet marketing, web site design, web design, web page design
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