How DEEP Is Your Foundation?

Today's tip comes from the first lesson in a 7 day ecourse written by Steve Yakim - one of my subscribers. In this lesson Steve gives some extremely valuable information about list building.

They say, "The money is in the list." But what they don't say is ...

Read today's tip to find out.
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Day 1 of a 7-Day eCourse

In Today's Lesson...

"4 Simple Principles To Building A Solid Foundation
That Will Insure Both Immediate and Long-Term
Profits That ANYONE Can Follow!"

FOREWORDBefore we launch into today's lesson and officially begin this 7-day eCourse, there are a couple things that I want to point out to you.

***This eCourse was developed specifically for the EZ - Marketing Kit owners.

While the information contained in this course is written with EZ-MK owners in mind, it can be applied by ANYONE. That means YOU.

***Today's lesson is a foundation that we will build on throughout the week and a general overview of what you need to succeed online.

Having said that, let's get started.

Whether you already have an Internet Business...

...or you are just starting out, your online business must be built on a solid foundation.

Let me paint a picture in your mind...

Think of your ebusiness as a tall building, a skyscraper. Picture this skyscraper as having many offices on each floor. Each of these offices represents the different parts of your Internet business.

One office could be for your autoresponder. Another office would be where your newsletter is published. Other offices could be for your tracking software, joint ventures, resell rights products, and your own products. This is just to name a few.

Now, it is very important that this skyscraper (your ebusiness) have a solid foundation on which to stand. Can you imagine a skyscraper not built on a solid foundation?

It would topple over because of the wind, rain and other elements. When constructing a building there is a principle that has to be followed...

The taller the building, the deeper the foundation has to be.

The height of a building is directly proportionate to the depth of the foundation.

So, if you want your business to grow big and tall (become successful), It has to be built on a D E E P foundation. The D E E P foundation of any successful online business is email marketing.

It is darn near impossible to be successful online without some form of email marketing.

Everything you do in your online business is going to be tied in some way to your D E E P foundation. I do not care what you are doing online, email marketing is your foundation.

There is NOTHING that can compare to a good list. I hope you will keep this image of your business as a skyscraper in your mind. It should help you remember that your ebusiness foundation has to be D E E P.

Now let's talk about your foundation, which is email marketing.Everything that you do online must in some way build your list.

I want to pound this into your head.

D E E P is really an acronym I use to represent 4 different parts of your ebusiness foundation. That brings you to the "D" part of the D E E P foundation.

"D" stands for diverse. By this I mean you have to have more than just a newsletter list. An ezine or newsletter is just one small corner of the big picture when it comes to email marketing. That is just one small part to your overall plan.

You need more than just one list. You need many lists and sublists. These lists need to be what I call tightly targeted lists. You need to use these tightly targeted lists to automatically build your skyscraper for you.

That's right!

For the most part, these tightly targeted lists can be built automatically. Personally I have over 30 different lists and that is what I call diversity.

If you want to be diverse in your email marketing, you have to have many lists.

Your email marketing can't be tied to just one list. Now you know the "D" part of the D E E P Foundation.

The first "E" in the D E E P foundation stands for effective. It's one thing to have 30 differents lists, you could have 300 different lists, but it is another thing to know how to use these different list and to use them effectively.

Email marketing as you should know is not just about building your lists. That alone will not earn your income and will not pay your bills. You need to know how to work your lists and turn your subscribers into buying customers.

Here is a point you need to remember. Subscriber is another way of saying future customer. This is a very important point that I am going to emphasize through out these lessons...

Subscriber = Future Customer

That is it for now about the first "E" in the D E E P foundation.

The second "E" in the D E E P foundation stands for educational.Now this part of the D E E P foundation is the biggest key to the success of your email marketing. That is to educate your subscribers.

One thing you have to realize is that you can't just hit your lists with offer after offer expecting your subscribers to part with their hard earned cash just because you asked them to.

You may get one or two give up this hard earned cash, but for the most part, your subscribers aren't stupid.

Instead you have to educate your subscribers. You have to give them quality content. Not just theories. Give your subscribers something they can easily put into practice.

By supplying quality content, you are insuring your subscribers that you know what you are talking about and will encourage them to purchase some of your paid materials.

So if you want your list members to buy from you, you have to supply consistent quality content that your subscribers can use and apply.

Let me explain what I mean when I say quality content...

Quality is much more than being valuable. Just because something is valuable doesn't mean it is of high quality.

To help demonstrate my point...

Suppose you are stranded on a deserted island and didn't have a way off the island. Let's say you find an old pirate's chest filled with gold.

Now you know that gold is very valuable, but that is not any good to you because you need a boat to get off the island.

So just because something is valuable does not mean that it is useful. To me...

Quality = useful

Quality is something useful that the subscriber can use in their ebusiness.

People join your lists and stay on your lists because you supply plenty of quality content. Something they can use right away in their ebusiness.

Now you know the second "E" in the D E E P foundation means you need to educate your subscribers by giving them high quality content.

Now that brings you to the "P", the last part of the D E E P foundation. The "P" in the D E E P foundation stands for proactive.

Email marketing needs to be proactive. You must aggressively build your lists. You should spend a lot of time doing just the little things that will help build your lists.

Most of the list building strategies don't take much time and are easy to implement. They just need you to apply the strategies and start putting them into practice.

So you need to spend a lot of time building lists. The most important thing you can do to make your business grow and I mean grow fast, is to focus on building lists.

Again, Everything you do online must in some way build your lists. As you change your mind set about different parts of your ebusiness, you will find that list building will become second nature.

Now you know the basics of the D E E P foundation.

To get detailed quality information about using and applying the D E E P foundation in your ebusiness, be sure to visit "Email Traffic Tactics"

This is a high quality resource that will really improve your ebusiness when applied.

Today's lesson was just to get you warmed up.

Tomorrow, we'll cover...

"The Absolute Best Way To Start Building Your Lists." I will tell you where to find the best subscribers and how to get these people begging to join your lists.

Until then,

Steve A. Yakim
webmaster@EZasMagic.com
http://www.friendswhocare.us/ez/ecourse.htm

To Your Success,
Susan
FriendsWhoCare