A few years ago when I was still working a "real" job, the corporation I worked for adopted a phrase and had it posted all over the building...
"Think out of the box."
Being in R&D I never quite understood why they started telling us that since we were always looking for new solutions to both old and new problems.
However, since I've been online I've downloaded several products with "in a Box" as part of the title. Things like "Ezine in a Box" or "eBook Business in a Box."
But I've never used any of them - at least not the way they were packaged.
Why?
Because the only time you can possibly get a "good," ready to use digital product out of a box is when you get a toolbox.
When it comes to your internet business there is no "in a box" package that can provide you with a ready made business. Heck, if it was that easy then everyone who started an online business would just get a package and start making money.
The truth is it's not that easy. You can't just open a package, change a couple of links and start making money.
A few years ago "in a Box" products may have worked for some but not any more. Today there are so many sites and marketers offering the same thing thinking you can just open a package and make money is a big mistake.
To be successful, you must do some "out of the box" thinking and be creative. Sure, you may take some of the ideas or content from the "box" as a start but you have to add your unique touch. Maybe you add or change the bonuses. Maybe you change the price. Maybe you make your own sales copy. It may be a large or a small change, but it must be something that will set you apart from the thousands of others offering the same thing.
Remember those Jack-in-a-box toys? Put Jack in, turn the crank and wait for him to pop out and surprise you.
That's how you should use most "in a Box" digital products. Put their information in your mind, mix that information with other things you know and surprise everyone with your unique offer.
Whether you're doing affiliate marketing, a reseller or you have your own product, you've got a lot of competition. And to use another old phrase: "You don't have to reinvent the wheel." - You just have to make it look different.
"What's in your box?" I don't know and to get me to find out you'll have to "Think out of the box."
To Your Success,
Susan
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