Tools of the Trade

In this high tech world it's easy to forget 2 of the most basic and important tools you need for your online business - inexpensive tools you already have and may not be using.

You remember the internet because that's where your online business is located.

You remember your computer because without it you can't connect to the internet.

You remember your host, autoresponder, and ad tracker because you use them to build your business and make it grow.

But do you remember to use the 2 tools that should be within reach all the time, a pen and a pad of paper?

Sure you have these things close to the phone to jot down notes and numbers. You may keep them handy in the kitchen to make your grocery list and by your computer to take notes. But do you have them handy when your relaxing and not working your business?

When you're enjoying time with your friends and family, doing your favorite hobby or just vegging out in front of the TV, you should always have your 2 take-along tools of the trade with you.

Why?

Because when your not sitting and forcing ideas out of your conscience mind your subconscious is working it's hardest and some of your best ideas will be created. And unless you take note of those ideas when they pop-out, you'll forget them.

Our minds are strange and mysterious things. They work 24 hours a day, 7 days a week and they never sleep. They house all the things we've seen and learned, all our likes and dislikes, all our memories and dreams. They torment us by putting tunes in our head that we can't get rid of but won't tell us the name of the tune. They remind us that we've been somewhere before but won't tell us when. They create million dollar ideas in 1 instant and then forget those ideas in the next.

Now if you're a very organized person you have a place to make your "To Do List" with all the things you need to get done. You have your list for what you'll do the next time your at your computer. You have a calendar, a place for your notes for things you need to remember and a list for future projects. And you may be using electronic tools to hold all this information so you can pull it up on your computer screen with a few button pushes.

But even if you use electronic tools to hold all this valuable information you still need to keep a pen and a pad of paper handy when you're not at your computer so you can jot down those unexpected ideas or things you've forgotten. Then, when you get back to your desk you can transfer those items to the appropriate list.

Remember, you have no control over your subconscious mind. It will work every second of every day about anything it wants. It may decide to solve a problem that you've been thinking about. It may decide to come up with a new product or headline for a sales page. Your subconscious mind will give you what it wants in an instant and unless you write it down it will take it away just as fast.

Some of the things your subconscious mind will come up with may not be of any use when fully thought about but some of them could be real jewels. So take note of all your subconscious ideas and give them some thought. Write down those ideas with enough information so you can put your conscious mind to work on them when you want.

While we may be living in a high tech world where most people think that only those things that plug in or run on batteries are of value, we, as internet marketers must remember to use 2 of the most basic and yet most powerful tools ever created - pen and paper.

To Your Success,
Susan