Anyway, today I'm going to mention his name because I recently listened to 1 of his interviews and want to share some of the information he gave since he answered questions many online marketers have.
Here are 5 of the questions and answers.
- Should I use an autoresponder service or an autoresponder package uploaded on my host?
Mike and I both agree that using a service is the best way to go.
Why, well in addition to the problems of uploading and maintaining, Mike points out, "the bottom line is it’s a bad thing to be e-mailing from your own server. After your list grows over 10 to 15,000 people and you’re sending two e-mail broadcasts out per week - AOL, Gmail, Hotmail, MSN, and Yahoo and all these huge ISP’s, which make up over 50 percent of the e-mail addresses on your list, blacklist you because they see that too much e-mail is coming through your server." - Should I have a blog?
Again, Mike and I agree that having a blog is a good thing.
Here's what Mike says about it, "... if you don’t put a blog then people are going to see the site once, and then they’re going to say, “I’ve been there, I’ve done that. I don’t need to go back.” But if you put a blog they’re constantly going to go back. They’re constantly going to seeing your face and things like that. And it’ll help with the relationship of building your list." - Should I have a list?
Guess what? Mike and I agree on this 1 too.
"... the average person will come to your site four to seven times before they buy. They need to see your sales letter four to seven times before they buy it."
"... if you’re an information marketer and you're selling an information product online, that’s the time when you want to use a squeeze page." Remember, when you drive traffic to a site, "97 percent of the people are not going to buy."
If you have an e-commerce site selling physical products you should also have a list but you may not need to promote it as actively. - What are some of the best ways to drive traffic to your site and build a list?
According to Mike there are 3 basic ways to get traffic to your site. You can "buy it, borrow it, and create it." Buying traffic are things like PPC, banner impressions, and magazine/newspaper/radio ads. Borrowing traffic are things like joint ventures, having an affiliate program, ad swaps and free classifieds. Creating traffic is a little bit slower and are things like posting articles on the Internet, writing a press release, optimizing your site for search engines with keywords and putting a signature in your e-mail. - How do you go about building the relationships with your list?
I totally agree with Mike's answer and urge you to follow his advice.
"Don’t promote products that you wouldn't use or don't own or don't know the people that are credible that are selling the product. You know, those three things are very important, because if you recommend a product that the person that owns it is not credible, you need to be held accountable, too. Don't use too much or any hype in your e-mails. Hype is a derogatory word. So look at your e-mails. Make sure you don't use things that say, "You'll kick yourself in the morning if you don't click this link." Or, "This is the most important e-mail I'll ever send you." All that type of stuff is just hype."
When you write an email to your list you are not broadcasting a message to the world, you're writing to each list member as an individual person. "Always write it as if you're writing it to that one person."
Now Mike provided more information during this interview than what I've shared above. He talks about branding, how to use affiliate links, backend offers and a form of viral marketing.
Now I wish I could say you could hear the interview on my site but unfortunately I can't. If you look at the ad at the top of this page you'll see the link to the free membership site that offers this interview to its free members.
There are other interviews also available but I haven't had a chance to listen to them yet since I am still trying to absorb and implement some of Mike's advice.
Now you may not be a follower of Mike Filsaime. You may not have the skills or the resources to use his Butterfly Marketing concept. And to be quite honest, I have no idea who Joseph Bajjali is or what he has to offer besides the interviews.
But ...
I do know good advice when I hear it (especially when it's the same advice I've been giving) and this interview with Mike Filsaime is full of good advice for anyone who wants an online business.
To Your Success,
Susan
PS Sorry if you think the above tip sounds like a sales pitch but I was very impressed with the interview because it answered questions I receive in my inbox every week and I want to give you the opportunity to listen to it. And - I am not pushing you to buy into Mike's Butterfly Marketing concept since there are already a ton of them online right now. I am, however, recommending his free advice since it is the backbone to good online marketing.
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Susan has been helping people with their online marketing for more than 3 years. You're invited to join her free membership site at:
http://www.friendswhocare.us/join.htm
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