"I Think I'm A Clone Now"

I hope you got a laugh from the video!

The tune is a parody of one of the more popular songs from when I was growing up and describes how I sometimes feel.

For instance -

When I created our free membership area there were a few others around. But now there's a ton of them and more are popping up every day.

Then I started doing "Just Because" sales since everyone was having some kind of a sale. And although I was hoping to do 1 or 2 a month there are now "Seven Bucks", "Crazy Weekend Deals", "Frugal Friday" and many more weekly discount sales.

Hay, I think I've been cloned now!

And although these free memberships and weekly deals are getting greater in number many are still very successful.

Why?

Because while the idea behind them may have been cloned they all took a different approach to develop their sites and pages. They all have their own USP - Unique Selling Position.

And many times that's all that's necessary to get new members or sell more products - repackage the offer so it's different.

Whether you're into affiliate marketing, selling digital products or have your own product or service you've got to have your own USP. If your affiliate sales are down maybe you need to create your own pre-sell page to get them interested and it's a great way to get potential customers to sign up for your list. If you're reselling digital products you can do either pre-sell pages or package products to create your own bundle offer - or both.

The important thing to remember is - cloning an idea, marketing model or just about anything is OK if, and only if, you add your own USP to it. When you and 5 thousand others use a carbon copy clone sales page or ad you're setting yourself up to fail.

To Your Success,
Susan