Sometimes it's easy to forget that internet marketing isn't just about how to market internet marketing products. In fact, if you look into what people are searching for online, you'll discover that internet marketing products are way down on the list and only account for a small percentage of searches.
The important thing to remember about internet marketing products is that most of them are written by someone who has actually made money in a niche outside the realm of internet marketing products.
For instance, did you know that Willie Crawford (author of "How I Boosted My Ezine Sign-Up Rate By 5200 MORE Subscribers Per Month - Virtually Overnight - And You Can Too") and Michael Green (owner of How To Internet Marketer Forum) have niche sites that make money and have absolutely nothing to do with any internet marketing products. Click on their names to see the niche sites.
If you did take a look at these niche sites you'll notice some big differences like:
- 1 looks a lot more professionally designed than the other.
- 1 is a member of iCop
- 1 has a pop-up
- 1 has an audio message
- 1 has several pages with additional free content
- 1 promotes their affiliate program
- And so on
However, besides the differences, they both have some things in common like:
- They're both sales pages for a product.
- They both are building a list of people interested in what they're offering.
- They both have words about who they are that give credibility for their expertise.
- They both have testimonials.
- Both use well known payment processors (Paypal and Clickbank).
- And so on.
So the lesson to be learned by looking at niche sites of successful internet marketers is:
Don't look at the differences but identify the things they all do because those are the things that make them successful! And while everything on your list is important and should be done, remember, these...
2 Niche Marketing Web Design Tips:
- Make it a sales page for both your product and your list.
- Get your sign up form in front of your site visitor quickly and don't bury it somewhere on your page.
Yes, internet marketing products only account for a small percentage of online sales however, the techniques and information shared within them account for much of the success for online niche marketers. And while niche marketers do not need to use every new internet marketing technique that comes along, using the tried and true basics is a must.
To Your Success,
Susan
P.S. If you found this tip useful please leave a comment.
Tags: niche marketing, web site design, Willie Crawford, Michael Green, web design tips, sales page, build list
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