Thursday, April 03, 2008

April 2008

This month we have Kathryn's site at http://www.heresthemoney.com/. Kathryn is 1 of our newest friends and she said she would appreciate any and all constructive comments. So let's welcome Kathryn into our Circle of Friends by giving her a helping hand with her site.


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Review Comments

Hi,

My thoughts about Kathryn's (heresthemoney.com) site:

I would like to have known more about her (even a picture) and probably some testimonials. Maybe if I had something leading me into the site. I know this is a squeeze page, but in the back of my mind even though it says it's free. I felt pressured, seemed to much like a sales page; maybe I've become skeptical over time from reading too many hyped up pages. I think the best squeeze pages offer some valuable information, and are in someway related to the product or service you are trying to promote. It shouldn't be trying to sell but instead capturing the name and email address. Kathryn's page does create some curiosity and it may very well do what she designed it to do; it just didn't grab me. I want to feel like I know someone and have some confidence I'm not giving my email address to just anyone.

Darell
DJ's Fast Start Marketing
http://www.ebooklisting.net/

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This sales page is probably a good example of the many sites offering to make us a lot of money for free, but the main heading reminded me immediately of a Chris Rock Live (for TV) gig in which he went on at length about the difficulty black people have, amassing WEALTH in the United States. The main point of his attack was the vast difference between getting rich, and being in a position to be regarded as wealthy.

The biggest problem of this sales page will be getting anybody to believe that there is an EASY system that pays a LOT, FAST and for FREE, so even if this is an affiliate site, it should be discarded immediately for a well written Splash Page which would find interested people who could then be sent the relevant information.

Secondary problem is that clicking on the JOIN HERE link takes you to the relevant page, which includes a link to read their Terms and Conditions, and that page includes a link to PROGRAMS! Unsurprisingly the first program listed Profit Track #1, says it's the only one you will need to PAY for.....till you see that the second one, ProfitTrak #2 also says the same thing! Kathryn, I think you would be better off joining and promoting Marketing Pond!

Syd
When was the last time you listenedto a good book?
http://29812.leisureaudiosales.com/

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While we've received only 4 review comments for Kathryn's site they have all been good ones. I agree that the size of the font is small and hard to read and would suggest also making the headline in a bigger font. Also, adding some information about who you are, your contact information and some testimonials from current members would add credibility. It was also pointed out that the Disclaimer link at the bottom opened in the same window and there was no easy way to get back to the Home page. This is true for all the links at the bottom of the Home page so I suggest you either provide a link to your home page on each of them or have those pages open in a new window.

In addition, I noticed that your site has a powered by ... link at the bottom. I clicked the link and went to a different site. Although the link was an affiliate link and you could make some commission from a purchase, I suggest you open that link in a new window also.

This page reminds me of many of the landing pages for MLMs and downline builders in that it doesn't give any specific information. Unlike those pages, yours has a join button rather than a "request more information" type button. Since some many may not join because they don't know what you're offering you may want to set up an autoresponder series giving a little information about your program and highlighting the benefits. You could offer that on your page as an alternative if someone doesn't what to join or in a exit pop-up when their leaving.

While I like the clean design of the site, the words didn't make me either believe you or curious enough to want to join. Again, like other MLM and downline landing pages you may want to add some audio or video to your site to peak the visitor's interest. If you don't want to use audio or video then some compelling sales copy that your visitors can relate to may be enough. The thing is, while your want to be short and to the point you still need to invoke some type of emotion in your site visitor (curiosity, greed, trust, etc.)

Hope the comments help.

To Your Success,
Susan