If you're writing classified ads, articles, blog posts and emails and still not making any sales or getting anyone to join your list the reason could be ...
You're boring! Well, not you personally but rather your writing.
I know you don't want to use a lot of hype or make false claims but still ...
You do want to get your stuff read.
In last week's tip item #6 said, "Focus on your headline because your headline is…an ad for your ad. It's your headline that convinces people to read your advertising or not."
Let's expand that item to include things like articles, blog posts and email. In other words, when writing an article or blog entry, focus on your title. Likewise, when sending an email, focus on your subject line. Titles and subject lines are what gets people to read your articles and open your email.
Let's look at a couple of examples to see what I mean.
Say you write an article about the importance of sleep while trying to lose weight. You could write a title like:
"The Importance of Sleep To Weight Loss"
Now if someone is looking specifically for the importance of sleep to weight loss and yours is the only article they find then you've got a reader. But what about all those who are just looking for a good article on weight loss and they come across an article titled:
"Lose Weight Sleeping More"
Don't you think more people will stop to read the article?
Now what if you're sending out an email about a new product you're hoping your readers will buy. You and 10,000 other online marketers are flooding everyone's inbox and you're all using the same subject line:
"Would You Turn Down 10,000 Subscribers?"
How many of these emails do you think are going to get opened and read?
So why not shake things up a little and use a different subject line like:
"Have Your Own Giveaway Next Month" or
"Why The Big Boys Hate Giveaway Manager 2"
Think more people will open those emails?
And when they do, don't disappoint them by offering the same pre-written sales letter.
The important thing to remember when you're writing titles for your articles and blog entries and the subject line for your email is to think like a marketer and not like an author. You've got to grab the attention of your potential reader. If you don't then you won't make any sales.
To Your Success,
Susan
P.S. Leave a comment and let me know what you thought of this tip.
Tags: article writing, blog post, email, get people to read your article, get people to read your blog, get people to read your email
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