One of the many things you learn when you have your online business is that you are always learning new things. And, believe it or not, even the experts read info products written by others to discover new techniques to increase their profits. (OK, some of them have others reviewing the products and they just read the summary for new ideas.)
Now I am like you, getting new things and reviewing them myself. And 1 of the things I did a few months ago was join a brand new program to learn some techniques for getting traffic through writing.
Today I want to share 1 of the first lessons given in this program. Unfortunately I can't give you the entire 13 PDF report or copy it into the newsletter ... But ... I can give you a summary of what it teaches.
1 of the first surprises in this report is the sad fact that most people who write articles and submit them to article directories and ezine publishers to get traffic to their site aren't getting very much traffic from all this effort.
Why?
Because they aren't doing it right.
No, the report isn't selling a tool to send your article to a gazillion directories or ezines. Instead, it tells you how to increase traffic with the articles you write no matter how many or how you submit them.
Within the report there are 7 steps to drive traffic to your site by using content. Today we are going to briefly cover 6 of those steps.
- Determine your goal.
Most people write articles to get traffic to their site but that's not the goal of the successful online marketers. They don't want more site visitors - they want more names on their mailing lists. They may need more site visitors to get more names BUT getting more "leads" is what they really want. So here's the real goal for submitting your article:
Create and publish content that will get targeted prospects to join your mailing list. - Set up a list management system - better know as an autoresponder system.
The report suggest you have 2 lists: 1 for subscribers and 1 for publishers who use your articles. - Capture email address of the readers.
Because this is why you submitted your article you need to know the best technique for getting readers to join your list.
And the technique is - Provide additional information on your site.Here are some ways to get readers to visit:
* Provide references to your content or ebook in the article.
* Only submit part of the article and have them read the rest on your site.
* Tell them they can get additional information about the topic of the article with a link to your site in your bio that's included with your article. - Use curiosity.
The link you include should not point directly to the additional information. Instead it should point to a "squeeze" or "capture" page. (You know, a page that promotes the additional free information and allows them to read it after they've entered their email information.) In addition to the free information, you may even want to add an additional incentive like a free gift if they sign up. - Spice up your bio that's included with the article.
Because everybody and their brother is an expert on your topic and they all have the best whatever it is your promoting don't copy their bios for your own.Be different. Add some humor, offer a free gift relevant to the article or say something that will peak the readers curiosity. Your bio is your little ad to get targeted visitors to your site. - Use the same resources over and over again.Create several subscriber "squeeze" or "capture" pages and use them over and over again as you write more articles. (You can see 1 of my bios at the end of this article. By the way, if you sign up for the report you'll get 3 unadvertised bonuses on the Thank You page - even if you don't confirm your subscription! Of course you won't get the report unless you confirm and that's what you signed up to get.)
Writing content to drive traffic to your site is hard enough so if you're going to do it, do it in such a way that you get as many targeted prospects to join your list as possible.
To Your Success,
Susan
PS Today's tip comes from 1 of the resources made available at:
TrafficWriting.com where Kevin Bidwell teaches how to
"Get Read and Get Paid."
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