They are all trying to make money online and they all face the same problem with making money.
While others say not having a site or not owning a list is the biggest problem, I will argue that competition is the biggest problem because everyone with an online business must continually work this problem. Whether you have a site or not, whether you have a list or not, you must always be working to beat out your competition for those same dollars your competitors are trying to get. Yes, competition is the biggest problem you face when you first start your online business and it remains your biggest problem as long as you continue to work your business.
Today I am not going to share any brand ways on how to beat your competitors because you probably already know these 7 ways and so do your competitors.
However knowing the 7 ways is not the way to make money online.
The way to make money online is to actually use 1 or more of these 7 ways to beat your competitors.
7 Ways To Win The "Make Money Online" Game
- Be the first person to promote the product or service.
If you have a list or purchase ezine ads then being the first person to announce a product gives you a better chance of making a sale. Because your target market will probably be getting lots of ads for this product from the lists they are on, it is to your advantage to evaluate if it's something you want to market and, if it is, get your mailing out first. - Always offer your page viewer a list to join.
We all know how important this is yet most of us don't do it. I'm even guilty of not providing a list offer on most of my sales pages. But building a list is critical and a list offer should be made on every page. - Offer an incentive for buying from you.
When you are competing with a jillion other people selling the same thing, you have got to give your potential buyer a reason for buying from you. Resellers learned this way to beat out their competitors a long time ago and started offering bonuses. And now "guru" affiliates are doing it too by offering rebates and bonuses. - Give unadvertised bonuses to your customers.
Giving unadvertised bonuses to your customers can help you in 2 ways. First, you show your customer that you not only deliver what's expected, but you give them more than expected. This makes them more willing to buy from you again. Second, your unadvertised bonus may be something that includes your affiliate links or a viral product that promotes your site. - Create an upsell and cross promote.
This method only works when you are able to capture information about your customers.
You've bought products or joined membership sites and seen the one-time-offers. This is 1 type of an upsell. But you don't have to create a one-time-offer. Just make another offer on your product delivery page or send your customers an email. - Write an ezine article.
To make money online you must sell something and you should be familiar with what you are selling. Since you are familiar with the product or service you know enough about what it has to offer to write an article. Just give enough information to get the reader hungry for more in depth information and drive traffic to your sales page with your article. - Improve the sales material.
Every sales page and email ad can always be improved. If you are a product/ service provider then you need to be testing and tracking your sales page and ads until you find the 1 that works the best. If you are a reseller then you should modify the products sales page so it doesn't look and read just like all the other resellers pages. And while affiliates can't modify the sales pages, they can modify the pre-written ads until they find the ad words that get people to click their affiliate link.
Marketing is the name of the "Make Money Online" game. You and your competitors are all working with the same product and it's what you do to market the product that makes the difference.
To Your Success,Susan
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